This journalistic trick is out of favour now. But it used to be an accepted feature of fine writing. There is a remarkable example in the extract from The Times of 6th December, 1848, printed in the issue of the 6th December, 1948. The reference is to a forthcoming demonstration of M. Molk's newly-invented "electric searchlight"
"At this period of the evening the moon will be in its zenith, but M. Moll, does not apprehend any sensible diminution of the lustre of his light from the presence of that beautiful luminary".